In this web-enabled world of ours, you have to wonder why business cards are still so popular. Shouldn’t there be a better way? A number of startups have attempted to address this problem with ingenious solutions that range from iPhone apps to custom URLs. Others are calling for the use of QR Codes for mobile data exchange. Unfortunately, no one service has hit the sweet spot just yet, but newcomer “E” thinks they have it figured out. Will “E” succeed where the others have failed? Or is this one industry that refuses to become digitized?

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