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鏈変簺宸ュ叿鍙槸鎻愪緵涓涓ぇ浣撶殑鍒嗘瀽銆傛垜鐩鎬俊鍏朵腑澶ч儴鍒嗛兘浼氬浣犵殑SEO宸ヤ綔鏈夋墍甯姪錛岃屼笖浼氭槸浣犵殑緗戠珯緇存姢璧鋒潵鏇存湁鎰忔?:-D 鎮ㄨ繕鍙互鍙傝冧互涓嬬綉绔欎紭鍖栫浉鍏蟲枃绔? 銆銆Website Grader鏄垜騫沖父姣旇緝鍠滄浣跨敤SEO鍒嗘瀽宸ュ叿錛屽洜涓哄畠鍒嗘瀽寰楀緢鍏ㄩ潰錛屽彲鐢ㄦт篃寰堥珮銆傞?
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榪欎簺錛夈丟oogle绱㈠紩鏁伴噺鍜宐ot鏈鍚庣埇琛屾棩鏈熴丷SS鏄惁姝g‘銆丟oogle/Yahoo/Alexa/MSN涓婄殑鍙嶅悜閾炬帴鏁般?
Technorati鎺掑悕銆乨el.icio.us鐨勬敹钘忔暟銆丄lexa鐨勬帓鍚嶆儏鍐靛拰Google
PageRank鍊箋傚茍涓旇繕浼氬鎻愪氦鐨勭綉绔欒繘琛屾墦鍒嗗強緗戠珯鍑虹幇鐨勯棶棰樼殑淇敼寤鴻銆傞氬父Website
Grader鎵鎻愬嚭鏉ョ殑淇敼寤鴻鏄緢鏈変環鍊肩殑錛岃屼笖鑳借緇嗙殑鑷村懡闂鍑哄湪鍝紝濡備綍鎵嶈兘瑙e喅榪欐牱鐨勯棶棰樸?/p>
銆銆Trifecta鏄繖20涓?strong>SEO宸ュ叿涓瘮杈冪嫭鐗圭殑涓涓紝瀹冧互涓嶅悓鐨勬爣鍑嗗垎鏋愪竴涓綉欏點佷竴涓崥瀹㈢敋鑷充竴涓《綰у煙鍚嶄笅鐨勬暣涓綉绔欙紝浠栨渶緇堜細涓轟綘鎻愪氦鐨勭綉绔欐葷粨澶ц嚧鐨勫垎鏁板強鎶ュ憡銆傚鏋滀笉鏄細鍛樼殑璇濇瘡澶╁彲浠ョ敵璇蜂竴浠藉垎鏋愭姤鍛娿?/p>
銆銆榪欎釜鍒嗘瀽宸ュ叿浼氬浣犳彁浜ょ殑緗戠珯榪涜鐩稿浜庢悳绱㈠紩鎿庡弸濂藉害鐨勫垎鏋愶紝騫跺鎻愪氦鐨勭綉绔欒繘琛岃瘎鍒嗐備富瑕佺殑璇勫垎鏍囧噯鏄疢eta鏍囩鐨勪嬌鐢ㄣ佺綉欏電殑鏍囬銆佸浘鐗囧拰Alt灞炴с佺綉绔欏搷搴旀椂闂村拰閾炬帴銆?/p>
銆銆榪欎釜SEO鍏嶈垂宸ュ叿浼氬浣犵殑SEO宸?
浣滄彁渚涜凍澶熺殑鍒嗘瀽淇℃伅銆傚畠灝嗗鎻愬垎鏋愮綉绔欒澆鍏ユ椂闂淬佸寘鍚殑瀵硅薄錛圤bjects錛夈佸璞$殑澶у皬絳夌瓑錛屽叾涓渶鏈夊府鍔╃殑鍦版柟鏄?#8220;Analysis and
Recommendations” 錛堝垎鏋愬拰寤鴻錛夐儴鍒嗭紝瀹冨皢涓虹綉绔欏垪鍑?1涓柟闈㈢殑璇勬祴鍙婃墦鍒嗭紝鍏朵腑綰㈣壊涓鴻鍛娿侀粍鑹蹭負鎻愰啋銆佺豢鑹蹭負寰堝ソ銆?/p>
銆銆SEO Analysis Tool榪欎釜SEO宸ュ叿涔熻兘鎻愪緵涓涓潪甯歌灝界殑鍒嗘瀽鎶ュ憡錛屽畠涓昏瀵圭綉欏電殑Meta鏍囩銆佸叧閿瘝鍜岄摼鎺ユ枃鏈繘琛屽垎鏋愩傝繖涓伐鍏峰浜庣綉绔欑殑SEO宸ヤ綔鍙互璇存槸闈炲父濂界殑璧勬簮銆?/p>
銆銆榪欎釜宸ュ叿甯姪浣犱簡瑙f彁浜ょ殑緗戠珯鐨勬爣棰樼粨鏋?h1~h6)銆侀摼鎺ャ佸叧閿瘝鐨勪嬌鐢ㄥ拰鍐呭鐨勯棶棰樸傚畠騫朵笉鍍忓叾瀹冪殑宸ュ叿閭f牱涓轟綘鎻愪氦鐨勭綉绔欐彁渚涜緇嗙殑鍒嗘瀽鎶ュ憡錛屼絾鏄畠鎻愪緵鐨勪俊鎭殑甯姪鎬у拰閽堝鎬ц姣斿叾浠朣EO鍒嗘瀽宸ュ叿鏇村ソ銆?/p>
銆銆Seed keywords 鎻愪緵涓涓?“plain English SEO review”鏉ュ垎鏋愰〉闈㈡煇浜涙柟闈㈠茍緇欎簣寤鴻錛屽茍鎻愪緵鍏充簬榪欎簺鍏冪礌涓轟粈涔堜細褰卞搷欏甸潰SEO鐨勫熀鏈鏄庛?/p>
銆銆榪欎釜SEO宸ュ叿鍙互鍏ㄩ潰鐨勫垎鏋愭偍鎻愪氦鐨勭綉绔欙紝濡傚悓鍏跺畠宸ュ叿涓鏍鳳紝鍙互鎻愪緵璇︾粏鐨勫垎鏋愭姤鍛娿傛瘮濡傚垎鏋怣eta鏍囩騫剁粰浜堜竴瀹氱殑鎸囧鎬у緩璁傝繖涓伐鍏峰湪鍒嗘瀽鐨勬椂鍊欎篃寰堢湅閲嶇綉欏電殑澶у皬銆佽鍙栨椂闂翠互鍙婂湪欏甸潰鍐呭涓叧閿瘝鐩稿叧鐨勯摼鎺ャ佸惈鍏抽敭璇嶇殑Alt灞炴у拰鍏抽敭璇嶅瘑搴︺?/p>
銆銆Spider Test 鍒嗘瀽宸ュ叿浼氬揩閫熺畝鍗曠殑鍛婅瘔浣犳彁浜ょ殑緗戦〉鏄浣曞睍鐜扮粰鎼滅儲寮曟搸鐨勶紝瀹冧細鏄劇ず鍑虹綉欏電殑鎻忚堪銆佸叧閿瘝銆佺綉欏靛ぇ灝忓拰緗戦〉涓殑鏂囨湰絳夌瓑… 銆銆Web Page AnalyzerSEO鍒嗘瀽宸ュ叿鍙互璁╀綘涓烘悳绱㈠紩鎿庢彁渚涗竴涓猆RL鍜屾寚瀹氱殑鐭錛岀劧鍚庡畠浼氬弽棣堢粰浣犱竴浜涘叧浜庡浣曚負榪欎釜鐭鑰屼紭鍖栫綉欏電殑寤鴻銆?/p>
銆銆浣犳兂鐭ラ亾涓涓綉欏碉紙浣犵殑緗戠珯鐨勬垨鍏跺畠緗戠珯錛夋槸鍚︽湁琚叾浠栫綉绔欓摼鎺ョ殑浠峰煎悧錛熻緭鍏RL錛岀劧鍚嶭ink Appeal浼氬熀浜庝竴浜涜瘎鍒ゅ洜绱犵粰浣犳彁浜ょ殑緗戦〉涓涓被浼糚ageRank鐨勫垎鏁板拰鐩稿叧鐨勫閾炬暟閲忋?/p>
銆銆榪欎釜鏉ヨ嚜Pingdom緗戠珯鐨?strong>SEO鍏嶈垂宸ュ叿鍙互鍒嗘瀽緗戦〉鐨勫緢澶氭柟闈紝鍖呮嫭璇誨彇鏃墮棿,瀵硅薄,CSS,RSS,杞悜閾炬帴絳夌瓑… 銆銆杈撳叆涓涓猆RL鍜屼竴涓拡瀵規х殑鍏抽敭璇嶆垨鎼滅儲鐭錛岀劧鍚庝綘浼氬緱鍒板叧浜庡浣曚紭鍖栬繖涓煭璇互鍦ㄥ叾瀹冪珵浜夎呬腑棰嗗厛銆?/p>
銆銆榪欎釜鍒嗘瀽宸ュ叿鍙互瀵逛綘鎻愪氦鐨勭綉绔欏垪琛ㄨ繘琛屽姣旓紝涓嬈″彲浠ユ渶澶氭彁浜?0涓猆RL銆?/p>
銆銆甯姪浣犳嫻嬭緭鍏ョ殑涓や釜緗戝潃鐨勫唴瀹圭殑鐩鎬技搴︼紝浠ラ伩鍏嶇敱浜庡唴瀹歸噸澶嶈岃鎼滅儲寮曟搸澶勭綒銆傚鏋滃畠浠潪甯哥浉浼鹼紝浣犲彲浠ヨ繘琛岄傚綋鐨勪慨鏀廣傝漿杞芥枃绔犵殑璇濓紝榪欎釜宸ュ叿榪樻槸姣旇緝瀹炵敤鐨勩?/p>
銆銆榪欎釜宸ュ叿鍙互鐖浣犳彁浜ょ殑鏁翠釜緗戠珯錛屼互瀵繪壘榪斿洖404閿欒欏甸潰鐨勯摼鎺ャ傛嫻嬬殑鏃墮棿姣旇緝闀褲?/p>
銆銆Firebug鏄疐irefox鐨勬彃浠訛紝瀹冨彲浠ヨ浣犲湪嫻忚鍣ㄤ腑鍒嗘瀽鍜岃皟璇曡嚜宸辯綉欏典腑鐨凥TML銆丆SS鍜孞avaScript銆?/p>
銆銆鍙︿竴涓狥irefox鎻掍歡錛屽畠鍙互鍒嗘瀽騫朵負浣犳彁渚涙彁楂樼綉欏靛姞杞介熷害鐨勫緩璁傝繖涓伐鍏烽泦鎴愪簡涓婇潰璇寸殑FireBug宸ュ叿銆?/p>
銆銆榪欎釜宸ュ叿澶湁鍚嶄簡錛屾垜灝變笉鍋氬お澶氫粙緇嶄簡銆?/p>
銆銆Web CEO鏄竴濂楅潪甯鎬紭璐ㄧ殑SEO浼樺寲鍜屽垎鏋愬伐鍏鳳紝鍒嗕負鏀惰垂鐗堝拰鍏嶈垂鐗堛傚厤璐圭増鍙互甯姪浣犳牴鎹畠鐨勫緩璁幓浼樺寲浣犵殑緗戠珯錛屾瘮濡傚叧閿瘝寤鴻錛岀綉欏典紭鍖栧緩璁紝鍜屾鏌ョ綉绔欑殑璇勫垎絳?#8230; 鑻辨枃鍘熸枃:20 Free Page Analysis Tools
rewritecond %{http_host} ^coolexample.com [nc]
rewriterule ^(.*)$ http://www.coolexample.com/$1 [r=301,nc]
榪欐牱灝辮兘灝哻oolexample.com鐨剈rl姘鎬箙鎬ч噸瀹氬悜鍒皐ww.coolexample.com錛屼粠鑰屽疄鐜版悳绱㈠紩鎿庣殑鍙嬪ソ鎬э紝鎻愰珮鎼滅儲鎺掑悕銆?br />
娉細鍓嶆彁瑕佸紑濮媟ewrite妯″潡
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2.欏甸潰璇誨彇(杞藉叆)鏃墮棿
3.緗戠珯铏氭嫙涓繪満
4.Feed璁㈤槄鐢ㄦ埛
5.緗戠珯鍘嗗彶
6.鐣岄潰璁捐
7.鎼滅儲寮曟搸浼樺寲(SEO) | PR鍊鹼紝鍙嶅悜閾炬帴錛岀儲寮曢〉鍙婂叾瀹?/h3>
榪欎釜鍏嶈垂鍒嗘瀽宸ュ叿鏇劇粡鍦ㄥ漿Go鐨勩?a title="Permanent Link to 20涓厤璐圭殑SEO緗戠珯鍒嗘瀽宸ュ叿" rel="bookmark" >20涓厤璐圭殑SEO緗戠珯鍒嗘瀽宸ュ叿銆嬩竴鏂囦腑浠嬬粛榪囥?/p>
8.緗戠珯浠峰?/h3>
9.緇煎悎淇℃伅
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銆?a title="Permanent Link to 閫氳繃27涓綉绔欏垎鏋愬伐鍏蜂簡瑙g綉绔欑殑9涓湁瓚g湡鐩? rel="bookmark" >閫氳繃27涓綉绔欏垎鏋愬伐鍏蜂簡瑙g綉绔欑殑9涓湁瓚g湡鐩?/a>銆?nbsp;
銆?a title="Permanent Link to 嫻呰皥緗戠珯鐢ㄦ埛浣撻獙UX涓嶴EO鐨勫叧緋? rel="bookmark" >嫻呰皥緗戠珯鐢ㄦ埛浣撻獙UX涓嶴EO鐨勫叧緋?/a>銆?br />
銆?a title="Permanent Link to 鎺ㄨ崘涓や釜SEO杈呭姪鎼滅儲宸ュ叿" rel="bookmark" >鎺ㄨ崘涓や釜SEO杈呭姪鎼滅儲宸ュ叿銆?br />
銆?a title="Permanent Link to Google 璇勪環 blog 鐨勬寚鏍? rel="bookmark" >Google 璇勪環 blog 鐨勬寚鏍?/a>銆?nbsp;
銆?a title="Permanent Link to Google 緗戦〉鎺掑悕鑳屽悗鐨勬妧鏈? rel="bookmark" >Google 緗戦〉鎺掑悕鑳屽悗鐨勬妧鏈?/a>銆?nbsp;2.Trifecta
3.Spider Simulator
4.Web Page Analyzer(鏉ヨ嚜WebsiteOptimization.com)
5.SEO Analysis Tool
6.The Escape’s Web Page Analyzer
7.Seed Keywords
8.Web Page Analyzer錛堟潵鑷狥reeWebSubmission.com錛?/h3>
9.Spider Test (鏉ヨ嚜We Build Pages)
10.Web Page Analyzer 錛堟潵鑷?Webmaster Toolkit錛?/h3>
11.Link Appeal 錛堟潵鑷?Webmaster Toolkit錛?/h3>
12.Full Page Test 錛堟潵鑷狿ingdom Tools錛?/h3>
13.SearchEngine-Analysis.com
14.Web Page Speed Test 錛堟潵鑷猄elf SEO錛?/h3>
15.Similar Page Checker
16.Dead-Links.com
17.Firebug
18.YSlow for Firebug
19.Google Webmaster Tools
20.Web CEO
緲昏瘧鍘熸枃:20涓厤璐圭殑SEO緗戠珯鍒嗘瀽宸ュ叿(鏆撮褰漿)
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However, there is something we need to know before we start any real SEO work – the direction of our entire SEO campaign – What we are trying to achieve? What are our targeted keywords? Who are our competitors? That led us to the most important preparation work before any SEO campaign get started – keyword research.
Keyword research is crucial as it acts like a compass for your website or blog. A proper keyword research reveals the supply and demand trends in your industries thus giving general idea on which keyword you should focus on.
In brief, here is how you can do a keyword research:
Well, now you have a rough idea on your competition. The smart approach is to be a big fish in a small/average pond – for starters, you should focus your work on keywords with moderate demands and low competition.
Besides supply and demand, keyword research also offers valuable information for your web designs. Take example that you are selling shoes online, I am sure you’ll have questions like: What are the popular brands searched online? How shoes should be categorized – based on brand, occasion, or sizes?
All these can be answered as you run down the keyword research work. You’ll see searches come in based on brands, like ‘DC shoes’, ‘jordan shoes’, ‘nike shoes’; in the same time, searchers are also looking for shoes for different activities or occasions, like ‘ballet shoes’, ‘safety shoes’, ‘bowling shoes’, ‘prom shoes’, and so on.
By the end of your research work, you should be able to generate a list of target keywords. And now it’s the time to focus your SEO work on them. To get started, here are the 10 key elements that will improve your blog or website’s SEO quality immediately. 10 key elements that improve your website SEO quality immediately:
The power of a keyword rich URL is often overlooked by bloggers and webmasters. In case you have yet to registered your domain name, try include your primary keywords in your domain; while for those who are already running a website, a keyword rich URL (example: abc.com/keyword) still helps a lot. One might complains that domain name with keywords faces branding problems and hard to be remembered; but that’s the dilemma every webmaster/blogger has to face.
Also, a good SEO practice is to avoid complicated dynamic URL that is hard to be indexed. Try limit your URL to 2 – 3 variables, excessive usage of ?, $, &, +, % characters as well as cgi-bin redirect will only do you harm.
Website with poor uptime will never rank high on search engines. Let’s imagine that you are the search engine, how would ranking a down website on top of your search result page looks like? Awfully bad, don’t you think? Hence, hosting your website on a reliable web hosts – dedicated or shared, is very crucial.
To pick up the right web host, you can always hang around reputable hosting forums like WebHostingTalk.com or you can read my personal hosting reviews here.
A keyword-rich page title is as crucial as a keyword-rich URL for a few reasons.
One, a keyword-rich title tells the search engine bots what the page is about thus grouping your webpage into the right category; second, most search engines will bold your keywords in title whenever that particular keyword is searched. Common sense, the bolding effect will definitely draw extra attention from the searchers and thus, brings more clicks into your website/blog.
Heading tags (example <h1></h1>) is hard to be missed in old times. Not now anymore. As more and more websites are built solely on blogging software like Typepad and WordPress, heading tags are often put in the wrong use.
Take Wordpress (WP) templates for example, WP themes designers often use heading tags for sidebar titles without relevant keywords (example: Achieve, Categories) which bring no SEO value at all. To make sure your blog is well SEO-ed, one top thing to do is to remove or modify these headings into keyword-rich headings.
In term of SEO, putting descriptive alt attributes with your image places additional relevant text to your source code. Search engines like this and the more relevant text you have the better chances you get to rank higher.
As an additional benefit, a descriptive image alt tag helps users to understand your image when it fails to load.
Search engines pay a lot of attention to links – both internal and external. As internal links are those that can be controlled by you, make sure your website internal linking is proper structured and filled with relevant descriptive keywords. A plain anchor text like ‘click here’ and ‘read more’ are not clever; ‘click here for more Jordan shoes’ and ‘read more about ballet shoes’ are.
For website owners, make sure there are plenty enough of internal links pointing to your primary pages; for bloggers, mentioned and linked to your previous blogpost whenever it’s appropriate, this give extra link juice to your previous blogpost (hence better rankings) plus it enables your readers to catch up what they missed.
Link development is an inevitable process if you want your website to rank high. The keypoint, however, is not to obtain links blindly from spammy websites and directories. Always emphasize quality on top of quantity when you’re building links.
There are wide options for your link building campaign: from submitting your sites to reputable directories to asking for a link exchange; from buying text link ads to writing guest blog post in your industries – some of these methods can be risky (of search engine’s filter and bans) and some are not. What you need to do is to pick a series of method you feel comfortable with and pour some sweat in the link building campaign.
XML sitemaps is used for search engine bots indexing. It runs as a list of all pages and posts along with related information like priority of each page and the date of creation. These elements help search engine bots to crawl your websites/blogs as well as learning the importance level of each page.
While XML sitemap is not a must for a website to rank high, it is however good practice for web and blog owners to have it on site.
Originally, all websites built can be viewed in two versions: the WWW and the non-WWW version. In normal cases, the search engines should be able to recognize the issue and rank the websites accordingly but occasionally it fails. This led to serious problem where websites are penalized (especially on Google) due to content duplication. Even if there’s no penalty imposed, the web page indexed twice will have hard time to rank high as the back links are (PR/anchor text) shared over two web pages.
The solution of this problem is simple. One, you can login to Google Webmaster Tools and tell them which version (WWW or non-WWW) of the website is preferred. Alternatively, a simple 301 redirect code in your .htaccess file is sufficient to solve the problem.
Example code:
To have your website in WWW version
RewriteEngine On
RewriteCond %{HTTP_HOST} !^www".example".com $
RewriteRule (.*) http://www.example.com/$1 [R=301,L]To have your website in non-WWW version
RewriteEngine On
RewriteCond %{HTTP_HOST} !^ example".com$
RewriteRule (.*) http:// example.com/$1 [R=301,L]
Robots.txt simply tells search engine bots what to crawl and what not to. It might not help that much in website rankings but it prevents irrelevant objects to be related to your website – which is good for your website to look focus (in search engine eyes) and professional.
Users do not search for fun, they search for information and solution to a problem. If your website or blog does not offer what the users want, they will move away. As what had been widely covered by Nathan’s post about increasing and maitaining blog traffics, you should know attracting traffics via SEO is just the beginning; the key point of having a successful website is always having an informative website that solves human’s needs.
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浣跨敤 Drupal XML Sitemap 妯″潡
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